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By Willy van Knippenberg, 3 september 2020

Juul e-cigarette manufacturer cuts jobs.

Foto: skodonnell /

The makers of Juul e-cigarettes are likely to cut more jobs and are considering withdrawing from various European and Asian markets.

Juul Labs, the manufacturer of the Juul e cigarette, has already laid off about 40 percent of its workforce in the midst of the corona crisis and halted its global expansion. No final decision has yet been taken on how many extra jobs should be removed and which countries Juul wants to leave exactly.

The company has been facing problems for some time. Before the corona crisis, Juul was already under fire for its marketing aimed at young people. Various schools, parents of teenagers, the state of California and other parties have taken this to court. There were also mysterious health problems among users. Vaping-linked lung disease has already claimed several lives.

Juul has since tried to refocus itself and focus on a crucial regulatory overhaul that will determine whether its products can remain in the U.S. market. Due to the situation, the company has already removed several popular flavors from its range in the United States. In some American cities and states, the brand is already banned from the shelves. In Europe, the company works with cartridges with a lower nicotine content. The rules are different here than in the US.

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