Why use the iQOS cigarette?
IQOS is the biggest tobacco breakthrough of recent times. Do you want to stop smoking? Now it's time to turn things around. Learn about the benefits of IQOS, the groundbreaking tobacco technology you can truly switch to.
With the IQOS there is no smoke but vapour.
Because it is high time that you and the people around you can enjoy a better tobacco experience. IQOS has no consequences for the air quality in buildings or spaces. IQOS produces less stench than normal cigarettes and leaves much less stains on curtains and furniture than cigarette smoke because with IQOS the aerosols/vapours fade faster than cigarette smoke.
Wherever you are, you always have IQOS with you. IQOS heats up in a few seconds and turns itself off as soon as you're done. It's that simple!
Tested to the highest standards.
IQOS has undergone thorough scientific evaluations: 18 non-clinical and 10 clinical studies with thousands of participants to date. The full evidence available indicates that using IQOS is not without risks, but that switching to IQOS completely presents fewer health risks compared to continuing to smoke.
Why heating is better.
Technology, the world cannot do without it. Over time, it has changed our lives for the better. Our way of working, communicating, traveling. We have brought science and technology together to develop a better alternative to continuing to smoke.
IQOS ensures that adult smokers who would otherwise continue to smoke can enjoy tobacco in a better way.
IQOS heats tobacco instead of burning it. And there's a simple reason for this: Burning tobacco releases high concentrations of harmful chemicals, such as carbon monoxide. The IQOS HeatControl™ technology prevents tobacco from burning, which reduces the number and concentration of harmful chemicals compared to cigarette smoke.
Heating technology of the IQOS
The tobacco in a lit cigarette burns at a temperature around 600 °C. Smoke and ash are released during the combustion process. When a smoker takes a puff, the temperature of the burning ash cone rises to 800°C
Cigarette smoke contains a complex mixture of more than 6,000 chemicals, about 100 of which have been linked to smoking-related diseases by public health authorities.
The IQOS HeatControl™ technology heats tobacco to a lower temperature (below 350°C), which prevents ignition. And because there is no ignition, IQOS does not generate smoke. IQOS generates a tobacco vapor that offers you an optimal taste experience with 95% less harmful chemicals compared to cigarettes.
IMPORTANT INFO: This does not necessarily imply a 95% risk reduction. IQOS is not without risks.
Tobacco Vapor vs Smoke
IQOS tobacco vapor is less harmful than cigarette smoke. To demonstrate this, IQOS has conducted several extensive evaluations: 10 clinical studies of aerosol compounds (and data from 18 non-clinical studies) with thousands of participants in the US, Japan, the UK and Poland. The evidence shows that using IQOS is not without risks, but that switching to IQOS completely poses fewer health risks compared to continuing to smoke.
IQOS emits fewer harmful chemicals than regular cigarettes
Cigarettes burn tobacco, which generates high concentrations of carbon monoxide. IQOS does not burn tobacco and generates on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarette smoke.*
IMPORTANT INFO: This does not necessarily imply a 98% risk reduction. IQOS is not without risks. It contains nicotine, which is addictive.