The display is designed to present the lighters in an organized and attractive way in shops or points of sale, and may also appeal to collectors of Clipper lighters who want to display their collection in a stylish and organized way.

In addition to presenting the lighters attractively in stores, the Clipper counter display can also help increase brand awareness and attract potential buyers. It can encourage customers to buy a lighter as an impulse purchase or as an addition to their collection.

For collectors, such displays can add an extra dimension to their hobby as it allows them to display their Clipper lighters in a neat and orderly manner. This can increase the fun of collecting and make it easier to find and maintain specific lighters in their collection.

In addition, having such an official display can serve as a status symbol within the collector community, as it demonstrates the collector's commitment to the brand and quality of his or her collection. This may lead to greater appreciation and recognition of the collection by other collectors and enthusiasts of Clipper lighters.