Welcome to the official brand page of Tyson 2.0 – the groundbreaking company founded by the undisputed heavyweight boxing champion, Mike Tyson. Since its launch in 2021, Tyson 2.0 has stood for innovation, purity, and precision, with an unwavering commitment to delivering cannabis products of the highest quality. The brand...
Welcome to the official brand page of Tyson 2.0 – the groundbreaking company founded by the undisputed heavyweight boxing champion, Mike Tyson. Since its launch in 2021, Tyson 2.0 has stood for innovation, purity, and precision, with an unwavering commitment to delivering cannabis products of the highest quality. The brand embodies Mike Tyson’s legendary mindset of being the 'Greatest Of All Time' (GOAT), both inside and outside the ring.
Mike Tyson is deeply involved in the promotion and growth of Tyson 2.0, spending hours engaging with consumers and showcasing his authentic connection to the public. For Tyson, this is more than just a business – it is a way of sharing a gift that has positively transformed his own life.
Our Extensive Product Range
Tyson 2.0 offers a wide range of premium cannabis products, accessories, and innovative goods – all designed to enhance every session.
Tyson 2.0 is also expanding into other consumer categories including health, wellness, and nutrition, with a supplements line currently in development.
The Philosophy Behind Tyson 2.0: Balance and Wellness
At the core of Tyson 2.0 is Mike Tyson’s personal relationship with cannabis. He believes cannabis played a key role in his life, helping him relax and focus, allowing him to reach new heights in his boxing career. Mike has stated that cannabis “transformed him mentally and physically” and even “saved his life.” He wishes he had used cannabis throughout his career, as it gave him a calm mindset that enhanced his fighting style.
The discipline, perseverance, and innovative spirit that defined Tyson as a boxer are now applied to his cannabis business – resulting in products that meet his high standards.
Global Presence and Strong Partnerships
Tyson 2.0 has quickly built an impressive footprint, with presence in 24 U.S. states. The brand has ambitious plans for further international expansion, exploring partnerships in countries like Canada, Thailand, Uruguay, Germany, and the United Kingdom.
A major European milestone was the opening of the Tyson 2.0 coffeeshop in Amsterdam (Spuistraat 222) on March 24, 2023 – the brand’s first international location outside of North America.
The brand’s rapid growth is fueled by strong partnerships with leading Multi-State Operators (MSOs) such as Columbia Care (in 16 states), Verano Holdings, GTI, Cresco Labs, Curaleaf, Windy City, and Ascend Wellness. Tyson 2.0 also collaborates with icons like wrestling champion Ric Flair (for Ric Flair Drip), rapper Future, and companies such as Stündenglass, Futurola, and G Pen for merchandise and accessories.
The Tyson 2.0 Experience: More Than Just Products
The Tyson 2.0 coffeeshop in Amsterdam is a perfect example of the immersive experience the brand aims to provide. With a striking red and black color scheme and a modern yet cozy interior, it offers a premium lounge experience. Guests can explore the selection of Tyson 2.0 products and merchandise. The coffeeshop even hosts live music and celebrity meet-and-greets – including with Mike Tyson himself. The goal is to create a dynamic, welcoming environment that goes beyond cannabis consumption.
Why Choose Tyson 2.0?
Unmatched Quality: Each product stands for innovation, purity, and precision.
Authentic Mission: Backed by Mike Tyson’s personal belief in cannabis for wellness.
Global Reach: A growing network of partnerships makes Tyson 2.0 increasingly accessible worldwide.
Focus on Balance: Aims to promote relaxation, focus, and improved quality of life for users.
Proven Success: With millions in monthly sales and projected revenues of over $100 million next year, Tyson 2.0 is Tyson’s biggest income source and one of the fastest-growing cannabis brands.
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