Welcome to the official brand page for Tyson 2.0, the groundbreaking company founded by the undisputed heavyweight boxing champion, Mike Tyson. Since its inception in 2021, Tyson 2.0 has been synonymous with innovation, purity, and precision, with an unwavering commitment to delivering the highest-quality cannabis products. The brand reflects Mike...
Welcome to the official brand page for Tyson 2.0, the groundbreaking company founded by the undisputed heavyweight boxing champion, Mike Tyson. Since its inception in 2021, Tyson 2.0 has been synonymous with innovation, purity, and precision, with an unwavering commitment to delivering the highest-quality cannabis products. The brand reflects Mike Tyson's legendary mindset of being the "Greatest Of All Time" (GOAT), both in and out of the ring.
Mike Tyson himself is deeply involved in the promotion and growth of Tyson 2.0, spending hours interacting with consumers and demonstrating his genuine connection with the public. For Tyson, this is more than just a business; it's a way to share a gift that has changed his own life for the better.
Our Extensive Product Range
Tyson 2.0 offers a wide range of high-quality cannabis products, accessories, and innovative goods, all designed to enhance every session.
Tyson 2.0 is also expanding into other consumer product categories, including health, wellness and nutrition, with a supplement line in development.
The Philosophy Behind Tyson 2.0: Balance and Wellbeing
At the heart of Tyson 2.0 is Mike Tyson's deep personal relationship with cannabis. He believes cannabis has played a significant role in his life, helping him relax and focus, enabling him to achieve greater heights during his boxing career. Mike has stated that cannabis has changed him "mentally and physically for the better" and even "saved his life." He even wishes he had continued using cannabis throughout his career, as it gave him a relaxed state of mind that enhanced his fighting style.
The discipline, perseverance, and innovative spirit that defined Tyson as a boxer are now being applied to the development of his cannabis business, resulting in products that meet his exacting standards.
Global Presence and Strong Partnerships
Tyson 2.0 has quickly built an impressive footprint, with a presence in 24 U.S. states. The brand has ambitions for further international expansion and is exploring partnerships in countries such as Canada, Thailand, Uruguay, Germany, and the United Kingdom.
A major milestone in Europe was the opening of the Tyson 2.0 coffeeshop in Amsterdam (Spuistraat 222) on March 24, 2023. This location is the company's first international entry outside North America.
The brand's rapid growth is fueled by strong partnerships with leading multi-state operators (MSOs) such as Columbia Care (through a partnership in 16 states), Verano Holdings, GTI, Cresco Labs, Curaleaf, Windy City, and Ascend Wellness. Tyson 2.0 also collaborates with other icons such as wrestling champion Ric Flair (for Ric Flair Drip), rapper Future, and companies like Stündenglass, Futurola, and G Pen for merchandise and accessories.
The Tyson 2.0 Experience: More Than Just Products
The Tyson 2.0 coffeeshop in Amsterdam is a perfect example of the immersive experience the brand aims to offer. With a striking red and black color palette and a modern yet cozy interior, the coffeeshop offers a premium lounge experience for consumers. Here, guests can browse the selection of Tyson 2.0 products and merchandise. The coffeeshop even hosts live music and offers the chance to meet celebrities, including Mike Tyson himself. The goal is to create a dynamic and inviting atmosphere that goes beyond mere cannabis consumption.
Why Choose Tyson 2.0?
Unmatched Quality : Every product guarantees innovation, purity and precision.
Authentic Mission : Backed by Mike Tyson's personal belief and dedication to improving well-being through cannabis.
Global Accessibility : A growing network of partnerships and retailers makes Tyson 2.0 increasingly accessible around the world.
Focus on Balance : The brand is focused on promoting relaxation, focus and an improved quality of life for users.
Proven Success : With millions of dollars in monthly revenue and a projection of over $100 million in revenue next year, Tyson 2.0 is Mike Tyson's largest revenue generator and a fast-growing, profitable company in the cannabis industry.
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